App activity
App interactions (Optional) : App functionality, Analytics, Personalization
In-app search history (Optional) : App functionality, Personalization
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : App functionality
Diagnostics (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics
Financial info
Purchase history (Optional) : App functionality
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Analytics, Personalization, Account management