App activity
In-app search history (Optional) : App functionality, Analytics
Financial info
Purchase history (Optional) : App functionality, Analytics
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Personalization
Personal info
Address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Email address (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management