App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Fraud prevention, security, and compliance
Messages
Other in-app messages (Optional) : App functionality, Developer communications
Personal info
Address (Optional) : App functionality, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Name (Optional) : App functionality, Analytics, Personalization
Phone number (Optional) : App functionality, Analytics, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management