App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
In-app search history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Installed apps (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
App info and performance
Crash logs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Analytics
Precise location (Optional) : App functionality, Analytics
Messages
Emails (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Other in-app messages (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
SMS or MMS (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Personal info
Address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Name (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Other info (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Phone number (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management