App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality, Analytics
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Audio
Voice or sound recordings (Optional) : App functionality, Analytics
Calendar
Calendar events (Optional) : App functionality
Contacts
Contacts (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Files and docs
Files and docs (Optional) : App functionality
Messages
Emails (Optional) : App functionality, Analytics
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : Personalization, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality
Videos (Optional) : App functionality