App activity
App interactions (Optional) : App functionality, Analytics
In-app search history (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics
Financial info
Purchase history (Optional) : App functionality
Location
Precise location (Optional) : App functionality
Messages
Emails (Optional) : App functionality, Developer communications
Other in-app messages (Optional) : App functionality, Developer communications
SMS or MMS (Optional) : App functionality, Developer communications
Personal info
Address (Optional) : App functionality, Account management
Email address (Optional) : App functionality, Account management
Name (Optional) : App functionality, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Account management
Photos and videos
Photos (Optional) : App functionality
Videos (Optional) : App functionality