App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
In-app search history (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Other user-generated content (Optional) : App functionality, Fraud prevention, security, and compliance
App info and performance
Crash logs (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization
Messages
Other in-app messages (Optional) : App functionality, Fraud prevention, security, and compliance
Personal info
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Political or religious beliefs (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization
Race and ethnicity (Optional) : App functionality, Personalization
Sexual orientation (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization
Photos and videos
Photos (Optional) : App functionality, Personalization, Account management
Videos (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management