App activity
App interactions (Optional) : App functionality
Installed apps (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Financial info
Purchase history (Optional) : App functionality, Analytics, Account management
Messages
Emails (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
Other in-app messages (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
SMS or MMS (Optional) : App functionality, Account management
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Developer communications, Account management
Phone number (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Account management
Photos and videos
Photos (Optional) : App functionality, Account management
Videos (Optional) : App functionality