App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : Analytics
Other actions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : Personalization
Audio
Other audio files (Optional) : App functionality, Advertising or marketing
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Financial info
Purchase history (Optional) : Fraud prevention, security, and compliance, Account management
Personal info
Email address (Optional) : App functionality
Name (Optional) : Personalization
Other info (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization, Account management