App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
Other actions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
App info and performance
Crash logs (Optional) : Analytics, Developer communications
Diagnostics (Optional) : Analytics, Developer communications
Other app performance data (Optional) : Analytics, Developer communications
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance
Personal info
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
Name (Optional) : App functionality
Phone number (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management