App activity
App interactions (Optional) : App functionality, Analytics
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Precise location (Optional) : App functionality, Analytics
Messages
Emails (Optional) : Advertising or marketing
Other in-app messages (Optional) : Advertising or marketing
Personal info
Address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Advertising or marketing, Account management
Other info (Optional) : App functionality
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization