App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
App info and performance
Other app performance data (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : Advertising or marketing
Financial info
Other financial info (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Messages
SMS or MMS (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Personal info
Address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management