App activity
App interactions (Optional) : Analytics, Advertising or marketing
In-app search history (Optional) : App functionality, Personalization
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : Analytics, Developer communications
Diagnostics (Optional) : Analytics, Developer communications
Other app performance data (Optional) : Analytics, Developer communications
Financial info
Purchase history (Optional) : App functionality
User payment info (Optional) : App functionality
Personal info
Address (Optional) : Account management
Email address (Optional) : Account management
Name (Optional) : App functionality, Advertising or marketing, Account management
Other info (Optional) : Account management
Phone number (Optional) : Account management
User IDs (Optional) : App functionality, Analytics
Web browsing
Web browsing history (Optional) : Analytics