App activity
In-app search history (Optional) : App functionality
Other user-generated content (Optional) : Personalization
Calendar
Calendar events (Optional) : Personalization
Financial info
Purchase history (Optional) : App functionality
Location
Approximate location (Optional) : App functionality
Precise location (Optional) : App functionality
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Other info (Optional) : Personalization
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Photos and videos
Photos (Optional) : Personalization
Videos (Optional) : Personalization