App activity
App interactions (Optional) : Analytics, Personalization
In-app search history (Optional) : App functionality
App info and performance
Crash logs (Optional) : Analytics
Calendar
Calendar events (Optional) : App functionality, Developer communications
Device or other IDs
Device or other IDs (Optional) : Analytics, Developer communications, Personalization, Account management
Financial info
Purchase history (Optional) : App functionality
Location
Approximate location (Optional) : Analytics, Personalization
Precise location (Optional) : Analytics, Personalization
Personal info
Address (Optional) : Personalization, Account management
Email address (Optional) : App functionality, Account management
Name (Optional) : Account management
Other info (Optional) : Personalization
Phone number (Optional) : Developer communications
User IDs (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality