App activity
In-app search history (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Advertising or marketing, Personalization, Account management
Personal info
Address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : Advertising or marketing, Account management