App activity
In-app search history (Optional) : Analytics, Personalization
Location
Approximate location (Optional) : Analytics, Developer communications, Advertising or marketing, Personalization
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Name (Optional) : Developer communications, Account management
User IDs (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Photos and videos
Photos (Optional) : Personalization