App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : Personalization
Installed apps (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : Analytics, Developer communications
Diagnostics (Optional) : Analytics, Developer communications
Device or other IDs
Device or other IDs (Optional) : Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
User payment info (Optional) : App functionality
Personal info
Email address (Optional) : App functionality
Name (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management