App activity
App interactions (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
In-app search history (Optional) : App functionality, Analytics
App info and performance
Diagnostics (Optional) : Analytics, Fraud prevention, security, and compliance, Personalization
Device or other IDs
Device or other IDs (Optional) : Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Financial info
Purchase history (Optional) : App functionality, Account management
Personal info
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Personalization, Account management
Name (Optional) : App functionality, Developer communications, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management