App activity
In-app search history (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality
Financial info
Purchase history (Optional) : App functionality
Location
Approximate location (Optional) : App functionality, Personalization
Precise location (Optional) : App functionality, Personalization
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Developer communications, Account management
Name (Optional) : App functionality, Developer communications, Personalization, Account management
Phone number (Optional) : App functionality, Developer communications, Account management
Photos and videos
Photos (Optional) : App functionality
Videos (Optional) : App functionality