App activity
App interactions (Optional) : App functionality
In-app search history (Optional) : App functionality
Installed apps (Optional) : Analytics
Other user-generated content (Optional) : App functionality
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality
Personal info
Name (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Analytics, Personalization, Account management