App activity
App interactions (Optional) : Analytics, Developer communications, Advertising or marketing
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics, Developer communications
Other app performance data (Optional) : Analytics
Contacts
Contacts (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Analytics
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing
Precise location (Optional) : App functionality
Messages
Emails (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Other in-app messages (Optional) : Developer communications, Advertising or marketing
SMS or MMS (Optional) : Developer communications, Advertising or marketing
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : Developer communications, Personalization
Other info (Optional) : Analytics, Account management
Phone number (Optional) : App functionality
User IDs (Optional) : Analytics, Developer communications, Advertising or marketing
Photos and videos
Photos (Optional) : App functionality, Account management