App activity
App interactions (Optional) : Advertising or marketing
In-app search history (Optional) : Advertising or marketing
Installed apps (Optional) : Advertising or marketing
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Personalization
Personal info
Email address (Optional) : Personalization
Name (Optional) : Personalization
Other info (Optional) : Personalization
Phone number (Optional) : Personalization
User IDs (Optional) : Personalization