App activity
App interactions (Optional) : Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : Analytics, Personalization
Financial info
User payment info (Optional) : App functionality
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Personalization, Account management
Name (Optional) : App functionality, Personalization
Phone number (Optional) : App functionality, Account management