App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality, Personalization
App info and performance
Crash logs (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Personal info
Address (Optional) : App functionality
Email address (Optional) : Account management
Name (Optional) : Account management
Other info (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management