App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
In-app search history (Optional) : App functionality, Analytics
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing
Other actions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management
App info and performance
Crash logs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Diagnostics (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Financial info
Purchase history (Optional) : App functionality
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Account management
Precise location (Optional) : App functionality, Analytics, Developer communications, Account management
Personal info
Address (Optional) : App functionality, Analytics, Developer communications, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance
Name (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management
Phone number (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Web browsing
Web browsing history (Optional) : App functionality, Analytics