App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality, Personalization, Account management
App info and performance
Crash logs (Optional) : Analytics, Developer communications
Diagnostics (Optional) : Developer communications
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Developer communications
Financial info
Purchase history (Optional) : App functionality, Analytics, Personalization
User payment info (Optional) : App functionality, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Personal info
Email address (Optional) : App functionality, Account management
Name (Optional) : App functionality, Personalization, Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : Analytics