App activity
App interactions (Optional) : Analytics, Fraud prevention, security, and compliance
In-app search history (Optional) : Analytics, Fraud prevention, security, and compliance
App info and performance
Crash logs (Optional) : App functionality
Diagnostics (Optional) : App functionality
Other app performance data (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Financial info
Purchase history (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance
Precise location (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Personal info
Address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Email address (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Analytics, Developer communications
Phone number (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Photos and videos
Photos (Optional) : App functionality