Device or other IDs
Device or other IDs (Optional) : Fraud prevention, security, and compliance, Personalization
Financial info
Purchase history (Optional) : Fraud prevention, security, and compliance
Messages
Emails (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance
SMS or MMS (Optional) : Fraud prevention, security, and compliance
Personal info
Address (Optional) : Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : Fraud prevention, security, and compliance, Account management
Phone number (Optional) : Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Personalization, Account management