App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality
Other actions (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Personalization, Account management
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Precise location (Optional) : App functionality
Messages
Emails (Optional) : App functionality, Analytics, Account management
Other in-app messages (Optional) : App functionality, Advertising or marketing
Personal info
Address (Optional) : App functionality, Analytics
Email address (Optional) : App functionality, Advertising or marketing, Account management
Name (Optional) : Account management
Other info (Optional) : Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management