App activity
App interactions (Optional) : App functionality, Analytics
In-app search history (Optional) : App functionality, Analytics, Personalization, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Personalization
Personal info
Address (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Email address (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Name (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Phone number (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
User IDs (Optional) : App functionality