App activity
App interactions (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
In-app search history (Optional) : App functionality, Personalization
Installed apps (Optional) : App functionality, Personalization
App info and performance
Other app performance data (Optional) : Analytics, Personalization
Audio
Music files (Optional) : App functionality, Analytics
Other audio files (Optional) : App functionality, Analytics
Voice or sound recordings (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics
Files and docs
Files and docs (Optional) : App functionality, Analytics
Financial info
Purchase history (Optional) : App functionality, Analytics, Personalization
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Messages
Emails (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization, Account management
Personal info
Address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : Fraud prevention, security, and compliance, Account management
User IDs (Optional) : Fraud prevention, security, and compliance, Account management
Photos and videos
Photos (Optional) : App functionality, Analytics
Videos (Optional) : App functionality, Analytics