App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
In-app search history (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : Analytics
Location
Approximate location (Optional) : App functionality, Analytics, Account management
Personal info
Email address (Optional) : App functionality, Account management
Phone number (Optional) : Analytics, Advertising or marketing, Account management
User IDs (Optional) : Analytics, Account management