App activity
In-app search history (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Installed apps (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
App info and performance
Crash logs (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Diagnostics (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Other app performance data (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Messages
Emails (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Other in-app messages (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
SMS or MMS (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Phone number (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management