App activity
App interactions (Optional) : App functionality, Analytics
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Account management
Files and docs
Files and docs (Optional) : App functionality
Financial info
Credit score (Optional) : App functionality
Other financial info (Optional) : App functionality, Analytics
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing
User payment info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Messages
Emails (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other in-app messages (Optional) : App functionality
SMS or MMS (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Other info (Optional) : App functionality, Analytics, Account management
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Analytics
Photos and videos
Photos (Optional) : App functionality