App activity
In-app search history (Optional) : Analytics
Financial info
Purchase history (Optional) : App functionality, Fraud prevention, security, and compliance
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality
Other info (Optional) : App functionality
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management