App activity
App interactions (Optional) : Analytics, Personalization
In-app search history (Optional) : Analytics, Advertising or marketing, Personalization
Installed apps (Optional) : Analytics
Other actions (Optional) : Analytics, Advertising or marketing
Other user-generated content (Optional) : Analytics, Developer communications, Personalization
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
Purchase history (Optional) : Analytics, Personalization
User payment info (Optional) : App functionality
Location
Precise location (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
Phone number (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management