App activity
App interactions (Optional) : App functionality, Analytics, Personalization
In-app search history (Optional) : App functionality, Analytics, Personalization
Other actions (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics, Developer communications
Diagnostics (Optional) : App functionality, Analytics, Developer communications
Other app performance data (Optional) : App functionality, Analytics, Developer communications
Device or other IDs
Device or other IDs (Optional) : App functionality, Fraud prevention, security, and compliance
Financial info
Other financial info (Optional) : App functionality, Fraud prevention, security, and compliance
Purchase history (Optional) : App functionality, Analytics, Personalization
Messages
Other in-app messages (Optional) : App functionality, Developer communications, Personalization
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management