Smart Branch - Smart Banking

Smart Branch is an independent digital platform; for sales and purchases of financial products from; Banks, Microfinance Institutions and Insurance Companies. A Mobile Financial Services App (MFS App).

The App allows multiple financial institutions to register their organizations, then upload features of their financial products, and display them to prospective customers in the targeted market. Furthermore; the App allows customers in the targeted market; to explore and compare the uploaded financial products, before initiating application for the products; via their Smart Phones. Thus, sales staff of the nearest registered branch; will automatically receive SMS and/or E-Mail notifications; regarding customers’ applications.

It is well known that; brick and mortar branches are prohibitively expensive; and most financial institutions cannot afford to expand through brick and mortar branches. Hence Limited Access to Finance, Poor Profitability, and customers are forced to consume what is available rather than what is suitable. Thus, Smart Branch; presents a viable and effective expansion alternative, to brick and mortar branches.
This simple Mobile App will turn the existing physical branches of financial institutions, into Smart Branches; with expanded outreach and increased revenue; at reduced costs (both OPEX AND CAPEX). Most importantly; Smart Branch App gives customers variety of choices and afford them an opportunity to make informed decisions.
Through Smart Branch App; on the one hand, customers can make informed decisions in choosing financial products; on other hand, financial institutions can expand access to finance, improve customer experience, and increase sales revenue; as well as profitability of the brick and mortar branches.

Therefore, with Smart Branch App; financial institutions will need less real estates to serve a much wider business territory; while customers will certainly make informed decisions before buying financial products.