App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
Location
Precise location (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Personal info
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Developer communications, Personalization, Account management
Other info (Optional) : Personalization, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Photos and videos
Photos (Optional) : App functionality