Financial info
Purchase history (Optional) : App functionality, Analytics
User payment info (Optional) : App functionality, Analytics
Location
Approximate location (Optional) : App functionality, Analytics
Precise location (Optional) : App functionality, Analytics
Personal info
Address (Optional) : App functionality, Analytics
Email address (Optional) : App functionality, Analytics, Developer communications
Name (Optional) : App functionality, Analytics, Developer communications
Phone number (Optional) : App functionality, Analytics, Personalization