App activity
App interactions (Optional) : Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance
Messages
Other in-app messages (Optional) : App functionality
Personal info
Address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Developer communications, Personalization, Account management
Phone number (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality