App info and performance
Crash logs (Optional) : App functionality
Financial info
Purchase history (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance