App activity
App interactions (Optional) : Analytics, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : App functionality, Developer communications, Personalization
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : Developer communications, Fraud prevention, security, and compliance, Personalization
User IDs (Optional) : App functionality, Analytics, Account management