App activity
App interactions (Optional) : Analytics, Advertising or marketing, Personalization
Other user-generated content (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality
Financial info
Purchase history (Optional) : Fraud prevention, security, and compliance
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Name (Optional) : Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management