App activity
App interactions (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Financial info
Purchase history (Optional) : Analytics
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Personal info
User IDs (Optional) : Analytics, Account management