App activity
App interactions (Optional) : App functionality, Analytics, Personalization
In-app search history (Optional) : App functionality, Advertising or marketing, Personalization
Installed apps (Optional) : App functionality, Advertising or marketing, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Financial info
Purchase history (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Messages
Emails (Optional) : Developer communications, Advertising or marketing
Personal info
Email address (Optional) : Developer communications, Advertising or marketing
User IDs (Optional) : App functionality, Developer communications, Personalization