App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Other actions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Other user-generated content (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management