App activity
App interactions (Optional) : App functionality, Analytics
Other actions (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Developer communications
Financial info
Purchase history (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Account management
Other info (Optional) : Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management