App activity
App interactions (Optional) : App functionality, Analytics
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance
Other actions (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Personal info
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Account management